OK, I've got a cover plan for my next story, and I'd appreciate feedback. It's based on the "house style" from my last cover:

I'll have to work out the image later. Right now I'm mostly interested in layout.
Because the name is quite a bit longer, I ended up with it on three lines instead of two. I tried reducing the font size to fit on two, and it became cluttered, especially in a thumbnail. So I went with three, reducing the space available for the image.
Even on three lines, I had to conserve space. For one thing, I reduced the kerning quite a bit. Then I had problems with the articles and the pronoun: if I put them at the start of the line
or at the end, they looked like they were dangling, and they pushed the major words to one side or the other in a very asymmetrical fashion. Finally I struck on the idea of running them vertically and flush up against the major words. It all fits, but does it work? Or does it confuse the reader? Also, the letters are centered vertically -- I
know they are, I pulled quite a few tricks to make them perfectly centered -- and yet the h's look off center to me. Is it just me, or do you see the same?
And once I've got a layout,
then I need to decide on an image. I can't imagine what sort of image makes sense. I need something that says "tavern" and "Luna" and "sewage treatment" and "tall tale" -- and yet something that doesn't spoil the climactic action scene. I'm open to suggestions; and if any of you artists have ideas, I'd like to discuss some terms. It could be just two of the terms, maybe "tavern" and "Luna" for example. Pat Steiner's icon is kinda what I see in my head...

...if the desk were a bar and there were a beer bottle in the guy's hand. So Pat is on my short list of artists for this one!